Unlike Google, you don’t have to worry much
Unlike Google, you don’t have to worry much about your CTR. Last time (AdWords Article) I talked [...] This means you can really “pre-sell” your product or service from the ad, rather than just trying to get them to come to your site to keep your CTR above .05%. You know your price. some people need to get to your site and see your killer copy, promotional text, demos, and testimonials before they will buy!3. You need to write down every time you think of a new keyword and add it to your campaign.
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